The Six Flags unlimited dining pass may have been wiped out by TikTok users.
Executive Chairman Selim Bassoul said that due to its “highly unprofitability” and “ripe for abuse,” the company has discontinued its season pass dining plan.
People were exploiting the unlimited meal plan at Six Flags by posting about it on social media.
“Six Flags Scoundrel” TikTok user @thundermunker was behind the exploit that went viral.
It cost $174.88 for a season pass and dining pass combined, so the user’s goal is to get $2,000 worth of food out of it. This will be worth ten times what I paid for it, says the purchaser.
As a result of the viral videos, stories like How to eat for $150 a year at Six Flags Magic Mountain every day were written.
An $80 fee covers lunch and dinner, as well as a year’s worth of drinks and snacks, according to the company.
A single-day ticketholder who paid a lot of money to come… now they have 45 minutes to an hour to wait while those other people are choking up the line for $80 for the entire season,” Bassoul said Thursday on the company’s first-quarter earnings call.
The company says it will rework and maybe reintroduce a different kind of dining pass.
@thundermunkerDay 6 of exploiting the Six Flags meal pass♬ original sound – Six Flags Scoundrel The change to how customers pay for meals at theme parks is just one part of Six Flags’ larger strategy to increase prices and boost its profitability as it emerges from pandemic park closures and works to manage inflationary costs.It also ended its month-to-month membership option and is thinking about how to reintroduce it in a different format, the company said. Summer passes for Six Flags parks now start at $70, and the top tier unlimited access pass now starts at $300 annually, with optional instalment plans available.Six Flags has increased the price of admission and done away with discounts as it chases a business model that will rely on fewer visitors paying more money per visit. Bassoul said the company is reconfiguring its food and beverage options by offering higher-quality food and adding alcoholic drinks. It’s also adding premium food brands to parks including Starbucks, Fatburger and Auntie Anne’s Pretzels.
The theme park operator is gearing up for its first summer under new leadership and a new strategy for improving the park experience nationwide while maximising profitability. The company is aiming to hire 15,000 seasonal workers in a tight labour market for the busy season ahead.
Six Flags brought in $138 million in revenue in the first quarter of 2022, a 68 percent increase over the same time period the previous year. The company took a net loss of $66 million over the quarter. Most of Six Flags’ parks do not open in the first several months of the year.