In her career, Sharelle Rosado has relied solely on her instincts and intuition.
After retiring from the military, the 33-year-old started a real estate company in Tampa, Florida, called Allure Realty. Reality TV producers soon approached her about the possibility of a show based on her company.
Though she was excited about the opportunity to star in a television show, she was concerned that she and her Allure agents, all of whom are women of color, would be portrayed as catty and materialistic rather than hard-working and outspoken entrepreneurs. Rosado explains, “I didn’t want to be stereotyped.”
For her next offer, she decided to contact the producer of the Netflix series Selling Sunset, which follows an elite Los Angeles real estate team. She sent him a message on Twitter instead.
The show’s producers were sold on the idea that viewers would be interested in the waterfront market. Until the premiere of Selling Tampa, which premieres Dec. 15, Rosado has shared her journey from being a teenage mother to starting her own luxury real estate company.
From the military to luxury real estate
Her mother and two siblings raised Rosado in a rural Alabama town. It was difficult for Rosado’s mother to make ends meet even though she tried to set an example for her children.
“I appreciated everything my mom did, but I didn’t want my kids to see me struggle,” she says in an interview with CNBC Make It. As far as I could tell, everything was going as planned: Rosado was able to secure a track scholarship to the University of Alabama in Birmingham despite his fiercely competitive nature.
In her senior year of high school, Rosado became pregnant and lost her scholarship. After realizing she was falling behind, and realizing she had to do something about it, she became adamant about improving her children’s lives.
As a 19-year-old newlywed, she enlisted in the U.S. Army, believing it would provide the steady income and benefits she desired.
Ma’am lol you made a lot last year it’s definitely not lying 🤣🤣 https://t.co/N7zdf05OZo
— Sharelle Rosado (@SharelleRosado_) May 13, 2022
Rosado was able to purchase her first home at the age of 22 thanks to the financial skills she developed while serving in the military. She served in the military for more than a decade, including two tours in Afghanistan, before retiring.
It was only a matter of time before the Army took its toll on her mental and physical health. A real estate broker who sold her first home said she had the right personality to be an agent when she was contemplating her post-military career options. As a part-time agent in 2017, she was making enough money to be able to quit her job in the military and work full-time as an agent.
Having been sexually assaulted and suffering from post-traumatic stress disorder, Rosado retired from the military in 2019. In the same year, she opened Allure Realty and began hiring local agents.
Jokingly, she says, “I had no idea what I was doing.” I already knew I wanted to work for myself, though.
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Over the last two years, we’ve experienced some growing pains. That she can’t do everything on her own is what Rosado has learned the most from this experience, she says. When it comes to running a business, hiring an accountant to “make sure the money is right” is one of her best decisions.
Nevertheless, the movie has been a good one so far. As a result of the brokerage’s success, she has now opened offices in Miami and Charlotte, North Carolina. “I never thought in a million years that this would happen,” the mother of two says as she waits for the premiere of her new show.
As far as I’m concerned, things couldn’t be any better. She says, “I had to make a lot of sacrifices and lose a lot of time.” “However, my ultimate goal was to ensure that they had the best possible life.”
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